Reviews on Falling Private Equity investments in Indian Real Estate

Private equity (PE) investments in Indian real estate fell 46% to about $276 million (Rs.1,638 crore) in the first half of 2013 from a year earlier, but funds worth $2 billion are still available to be deployed in the sector, property consultant Cushman and Wakefield said in a report.

The decline in investments was due to a drop in the number of deals struck during the six months—13 against 19 in the first half of last year—as the average ticket size has remained at $40-50 million, said the report. It blamed the decline in transactions on the slowing economy and the steep depreciation in the rupee, among other factors.

“Despite a slowdown in the construction market and reduced number of investible projects in India, real estate features as the fourth-most invested sector by private equity funds in the latest report,” said Sanjay Dutt, executive managing director South Asia, Cushman and Wakefield. “It has traditionally been one of the most preferred investment categories on account of buoyant demand for real estate.”

He estimated that about $2 billion is ready to be deployed in the Indian real estate sector.
“Investors are willing to invest in real estate; however they are exploring the market for right real estate projects,” Dutt said. “We anticipate that in the next few quarters, after some regulatory and politico-economic environment are regularized, the momentum in real estate will pick up throwing open more investable options for the investors.”

The total value of investments in the residential segment fell 48% to $156 million in the first half of 2013, and by 37% to $118.1 million in the office segment, the report said.
So far in 2013, the highest value PE investment was $131.6 million in Pune, followed by $67.5 million in Mumbai, $38.8 million in the National Capital Region, and $16.9 million in Bangalore.

Source: http://www.livemint.com/Companies/58gr6oLDdAj2GeqoXE2UbJ/Private-equity-investments-in-Indian-real-estate-fall-46-in.html

Dreamz Infra Social Media Reviews - A trend towards Revolution

Social Media has emerged as an trusted and cost-effective medium to sell properties thanks to the recent slowdown in demand, real estate developers have accepted this new medium with open hands.

Big names like godrej properties, puravankara group, that housing are the names who have switched towards social media over the traditional medium to market their projects, which has also led to a overall reduction of the mass-media marketing cost by over one-tenth of the total cost. Social networks like Facebook, twitter and youtube are the most prominent medium. This new medium has seen success due to the increase in smartphones users and more NRI investment on properties due to the rupee depreciation against dollar in recent times.

Tata Housing has been an major example, one of there projects in Pune named La Montana generated one-fourth of the sales was affirmed by the leads generated by a Facebook Campaign, the make it more funstional they even offered buyers a chance to experience the La Tomatina festival in Spain this August. A spokesperson of Tata Housing development Company said " We have fosused on Social Media with a broder prospect, aggresively imroving there social presence with over 25% of annual budget allocated to social media".

Bangalore-based Purvankara Group, which has hired specialist agency Yrals to manage its online activities, too plans to significantly increase social media share in its marketing spends from the current 10%, its CEO Jackbastian K Nazareth said.

The company recently had run a social media campaign, named Breakfree, where they offered waiver on Booking amount, pre-EMI, floor-rise prices and loan processing fees - adding up to Rs 62 lakh - special attractions for the users booked through their social media platforms.

Big names such as Mahindra Lifespaces, Lodha group and Shobha developers have already adopted the social media trends for brand building, employee engagement and to address enquiries from potential buyers.

Dreamz infra has also followed the suite of social media propagation in the recent times  and have active interactions and quality information posted on major social media platforms such as Facebook, Twitter, Linkedin, Youtube, Slideshare, blogs, etc...

Prefer residential greenery to soothe your senses ? Dreamz Reviewed Tips

A vegetable garden can definitely contribute to your inner peace. Once the environmental growth parameters (sunlight, water & soil) are adjusted to their optimum, you can choose between a germinated sapling and a seed based upon your gardening expertise. Nevertheless, on your first attempt, the crops that can leave you satisfied to the core are “the fast growing” radish, “the foliage exhibition” of lettuce and spinach, “the versatile” onion & “the spice king” garlic…… These easy-to-grow frequent harvests can add to your heart content by crediting nutritional values to your salad recipes.

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A Vegetable Garden at home infographic